A Colorblind Society Will Not Work - 1215 Words

Our society have been longed plagued by the question, are we able to achieve a Color Blind Society. There are a number of factors which may contribute to the breakdown of this idea in question. While it may be simply addressing issues of equality among minorities it also raises the concerns of the non-minorities not to address racism and oppression. For a minority or anyone for that matter to state that we can and should have a color-blind society is ignoring the reality of racial existence and ignorance. Dr. Martin Luther King Jr. was noted with a myth of having this vision. In his I have a Dream Speech, a statement which stands out in everybodys mind is To be judged not by the color our of skin but for the content of our†¦show more content†¦To free our society of these recognitions is to deny these individuals admiration for opening the doors of others to achieve the same aspirations in life. The root of existing racism resides within the practices of stereotypes. Stereotypes have been formed over many years by using a fact or the truth and distorting its ideas in a demeaning way to generalize others. As long as stereotypes exists then racism will continue, and as long as racism continues there can never be a color-blind society. Stereotyped views remain by the use of the oppressors as a way of not having to educate or acknowledge how the effects of racism have altered the state of minorities socially, economically, and psychologically. For some, it is easy to hold on to stereotypes rather than invite the blame of the oppressor. For this reason, there is a misunderstanding of blame and oppression. While forceful segregation has not remained distinct, there continues to be a problem with institutional racism in the schools, communities, workforce, and jail systems. Schools are affected by the communities which separate districts a majority of the time by race. When urban communities are left behind from prosperous industries, the people are often left jobless and in poverty. Job markets often look for an ideal candidate. Many wish to hire workers who would appeal to the other workers including the clientele and consuming industry. Unfortunately it might be seen asShow MoreRelatedThe International Journal Of Intercultural Relations1530 Words   |  7 PagesIn most UC programs, the main objectives are to spread awareness and increase diversity through support for those who work to promote it—objectives that do not address the different aspects of racism. This is exemplified in the EPS and other diversity groups which spread cultural awareness through events like the World Fest. Raising awareness can only target the ignorant. It works on the assumption that people only discriminate for lack of knowledge and familiarity with the culture. Thus, these awarenessRead MoreRejecting the Myth of Colorblindness in Education1632 Words   |  7 Pagesbelongs, the teacher will be able to reach that student in a more effective manner. But how does this notion of â€Å"understanding† a student’s race or culture, thereby individualizing that student based on their race, reconcile with the idea of being colorblind in the classroom; that people are people and we are all the same? To properly educate students, a teacher must be allowed to recognize and understand the race, culture or ethnicity of those students. The Multicultural Movement The multiculturalRead MoreRacial Segregation And The Civil Rights Movement1407 Words   |  6 Pagesagainst funk’s message, pushing forth optimistic promises that racial discrimination had ended. On the whole, the majority of society saw the black cultural movement of funk was not something to be embraced: it was a something to be erased. Notwithstanding the optimism outlook on race relations that dominated the country, there were deep, underlying changes within society that kept black communities marginalized and disenfranchised. As overt discrimination was becoming less commonplace, the seedlingsRead MoreRacial Predujice toward Minority Groups1564 Words   |  6 PagesRacial prejudice toward minority groups has been a problem throughout all of history. While overt racism and prejudice may be diminished from the days of our dark past, covert racism is very much alive. Society loves to embellish on how far the country has come in the fight against racial prejudice by highlighting significant events such as having the first black president. Yet there are still too many instances of subtle racism. In 2011, there were almost 700,000 incidents of stop and frisk policingRead MoreHumanism : A Progressive Philosophy Of Life1128 Words   |  5 Pagesinfluenced and informed by these cultural worlds, which include structure s of bias and prejudice† (Pinn, 2015). The world that we live in holds structures and institutions based on structures of bias and prejudice and this ultimately seeps through into the works created in this world. For example, a renowned artists, Jean-Michel Basquiat had to face different challenges than Andy Warhol to get his name accredited into the art community in the late 1900s. Basquiat was an American artist born in Brooklyn, NewRead MoreAnalysis Of The Film White Like Me 1188 Words   |  5 Pageswhile incorporating interviews with scholars and candid comments from white students discussing their opinions on some heavy questions including: â€Å"What does it mean to be white?† â€Å"Isn’t racism a thing of the past?† â€Å"What about us?† â€Å"Shouldn’t we be colorblind?† Wise examines how throughout history, America has maintained racism and inequality not only by mainstream opinion, but also through government programs. After the Great Depression, three government programs helped white families achieve middleRead MoreEssay Racism is Decreasing in America1228 Words   |  5 PagesAmerica view and treat minorities. It is no secret that over the course of history America has a long track record of treating minorities poorly. This being said it is hard to deny that the United States has come a long way to becoming a more colorblind society. Through interviews as well as my personal experiences I can safely say due to, political, educational, and social changes in the United States, the country is more color blind now than it was in the past, and it will continue to grow moreRead MoreRacial Stereotype in the Movie The Green Mile1279 Words   |  6 Pageskilled, and rapped with no justice. In their article Black Culture and Postmodernism, Barbara Kr uger and Phil Mariani discuss how black culture carried on amid a white supremacist America. â€Å"the black culture emerged from the ragged edges of a European society. This was the real necessity that was historically constructed by the white supremacist to bring us down. We learned to live and deal with whatever came our way. The ragged edges of not being able to eat, having a place to live, or health care developedRead MoreRacial Discrimination : The Act Of Making Or Perceiving A Difference1705 Words   |  7 PagesMerriam-Webster defines discrimination as, â€Å"the act of making or perceiving a difference† (Discrimination, 2017.) Does your skin color impact the quality of your work or the fortitude your resolve? It may seem that the answer to that question is quite clear, nonetheless, 32,309 cases of race/color discrimination were reported in fascial year 2016 (EEOC, 2017.) Prejudice and discrimination are often mistaken for one another, however, prejudice is the n egative attitude toward a category of peopleRead MoreSummary : Rough Draft And Affirmative Action Program1575 Words   |  7 Pagesaction policies within American society. In her majority opinion given in Grutter v. Bollinger, Justice O’Connor noted, â€Å"Just as growing up in a particular religion or having particular professional experiences is likely to affect an individual’s views, so too is one’s own, unique experience of being a racial minority in a society, like our own, in which unfortunately race still matters† (2003). She also highlighted the foundational aspect of education in American society that has long been recognized

A Sustainable Development - 2208 Words

UNCC100 – ASSESSMENT TASK 2 Mazin Aouf S00168525 – Isra Mobin Sustainable development has become each country’s priority and to effectively achieve this growth many countries use natural resources in production to comply with the consumers’ needs, at the same time making sure that the future generations’ needs are also met (Repetto et al., 1989). Hence the use of natural resources in production is processed carefully and effectively yet, even with cautious dealings accidents occur which result in chaos. Similarly the Montara oil spill in 2009 caused chaos in the Timor Sea and its surrounding population immensely. On 21st August 2009 Australia witnessed one of its worst oil disasters, an oil and gas leak that occurred in the Montara oil field in the Timor Sea. The leak occurred due to an explosion and it finally ended on 3rd November 2009. During the leak and even years after the issue of compensation still hung above the company PTTEP Australasia (PTTEP AA). In this essay we will explore the incident through the perspective s of PTTEP AA, the people of West Timor and the marine environment. Henceforth we will come to the conclusion of how this ongoing issue can be best handled. The Montara oil spill lasted 74 days and during that time the oil spill effected the an Indonesian island’s population, marine environment and caused reoccurring nightmares for PTTEP AA who were trying to seal the oil leak. PTTEP AA had the duty to secure the safety of the workers at the oil rig andShow MoreRelatedSustainable Development1618 Words   |  7 PagesQ. Sustainable Development? Ans:. Sustainable development refers to a mode of human development in which resource use aims to meet human needs while preserving the environment so that these needs can be met not only in the present, but also for generations to come. The term sustainable development was used by the Brundtland Commission which coined what has become the most often-quoted definition of sustainable development: development that meets the needs of the present withoutRead MoreDevelopment Of A Sustainable Development Essay2043 Words   |  9 PagesIntroduction Sustainable development still continues to be the main concept around which environment and development are organised. In addition, sustainable development is currently identified as a primary policy goal of many more institutions in development than at any previous time (Elliott, 2006). The general interpretation of sustainability is that development policies must be controlled allowing natural resources to be sustained at their initial level. The sustainability criteria ensures thatRead MoreThe Concept Of Sustainable Development Essay1236 Words   |  5 PagesThe concept of sustainable development is not a very old one. Not much attention was drawn to sustainability when the society systems that we currently know were set. However, the states that some people started recognizing as undesirable outcomes such as environmental degradation, unfair systems, unequal wealth distribution to mentioned a few were the start of movements directed to incorporate environmental rights, fair acce ssibility and life security specially for the people living in Least DevelopedRead MoreThe Concept Of Sustainable Development Essay1654 Words   |  7 PagesThe concept of sustainable development is generally understood in two similar but differing perspectives. The first of these is the social-scientific definition explicated most frequently in relation to the 1987 report of the Brundtland commission.1 This report defines sustainable development as our â€Å"...ability to make development sustainable—to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs†2. The second perspectiveRead MoreThe Concept Of Sustainable Development1638 Words   |  7 PagesThe concept of sustainable development has been at the centre of many big debates of late including world conferences on development and developmental planners. It is gaining impetus as people get more informed on the current effects of climate c hange and the looming devastating effects of the same on future generations increasing the unpredictability of the future. At the core of sustainable development is the fragile condition of balancing between protection as well as maintenance of the productivityRead More Sustainable Development Essay1487 Words   |  6 PagesSustainable development, when applied to the development of a system, creates complexity for the stakeholders involved in and affected by that development. To delve this complexity, solid definitions must be proposed for development and sustainable development in order for a framework to be established through which these complexities can be understood. Furthermore, these definitions are necessary evils for explorations of the intricacies of sustainable development due to the various paradigms usedRead MoreEnvironment and Sustainable Development1795 Words   |  7 Pagespost-disaster recovery periods offer opportunities to strengthen local organizational capaci ty to facilitate long term social, economic, and physical development. The achievement of sustainable development through pre-disaster planning and recovery and the role that international aid plays in linking natural-hazards reduction to sustainable development are crucial things to achieve. NATURAL HAZARD LOSSES The global losses can be assessed by making use of wide variety of sources from governmentRead More Sustainable Development Essay1535 Words   |  7 Pages Sustainable Development nbsp;nbsp;nbsp;nbsp;nbsp;By the year 2200 there will be a lot more people living on this planet then there are now. Estimates range anywhere from 15 to 36 billion people. Where will these people live? How will they live? The answer is sustainable development. Sustainable development, quot;meets the needs of the present without compromising the ability of future generations to meet their own needs. quot; It also, quot;requires meeting the basic needs of all peoplesRead MoreThe Environment And Sustainable Development Essay1432 Words   |  6 Pagest always easy. It seems that every aspect of life can be looked at from a sustainable perspective, and when trying to reduce your ecological footprint this can be very overwhelming. Previously, I believed that our values must be redefined to live sustainably, However, this series of lecture reflections made me realize that instead of changing our values to live sustainably, we must apply our current values in a sustainable way! Elizabeth Mrema is an environmental activist who uses her passion ofRead MoreConceptualize Sustainable Development1958 Words   |  8 Pagesï » ¿Topic: The politics of Sustainable Development Dozen of years after the second millennium, people are witnessing a world with a high level of complexities, trans-boundary issues at a level of dysfunction that seem not to cease. Today, humankind is said to have a tendency to produce what they do not necessarily consume, and consume what they do not produce; as well as produce far more information than the capacity of any individuals to absorb (Mebratu 1998, UNEP 2012). The urges for changes throughout

The Dirty Truth behind Foreign Adoption - 2781 Words

The Dirty Truth behind Foreign Adoption When a poor person dies of hunger, it has not happened because God did not take care of him or her. It has happened because neither you nor I wanted to give that person what he or she needed,† said Mother Teresa. It is true that of the 2.2 billion children in the world, an estimated 22,000 of that population die each day from poverty according to globalissues.org. As a way to fulfill their part in reducing those numbers and to provide a child with a stable and enriching environment as expressed by Mother Tereasa as what â€Å"he or she needed†, many American parents turn to third world countries in order to adopt. According to the Bureau of Consular Affairs, there were exactly 7,092 international adoptions by American families in 2013 which makes us the leading country on the receiving side followed closely by countries such as Italy, Spain and England. Although, what should be a beautiful humanitarian effort in order to provide su pposedly orphaned, impoverished children in desolate villages with opportunities and care that they could never receive in their own country has turned into a lucrative business. This â€Å"business† which puts more emphasis on the financial side of the process and less on the wellbeing of the child, exploits both the biological mother, the child, and the receiving family while providing large sums of money to corrupt foreign agencies. In order to fully understand how corruption has infiltrated the internationalShow MoreRelatedProject on Risk Management46558 Words   |  187 Pagesvariables such as Interest Rate, Foreign Exchange Rate, Equity Price, and the Liquidity risk as banks fund long term assets (loans) with short term liabilities (deposits) thereby exposing themselves to the funding, time and call risks. Market risk can be hedged but cannot be diversified completely. Management of Market Risk is a major concern for every bank. The board should decide the risk management policy of the bank and set limits for liquidity, interest rate, foreign exchange and equity price risksRead MoreCrossing the Chasm76808 Words   |  308 Pagesdone the same thing to Netscape in browsers. The key insight here is that we should always be tracking the evolution of a technology rather than a given company’s product line—it’s the Technology Adoption Life Cycle, after all. Thus it is spreadsheets, not VisiCalc, Lotus, or Excel, that is the adoption category, just as it is browsers, not Navigator or Explorer. In the early days products and categories were synonymous because technologies were on their first cycles. But today we have multipleRead MoreIntroduction to Marketing21178 Words   |  85 Pagesreasons for this is that more women work outside the home than before. However, women still perform a disproportionate amount of housework, and men who participate in this activity tend to do so reluctantly. In general, commercials tend to lag somewhat behind realityÂâ€"e.g., few men are seen doing housework, and few women are seen as buyers and decision makers on automobile purchases. Regional influence, both in the United States and other areas, is significant. Many food manufacturers offer differentRead MoreBanking Laws and Jurisprudence Reviewer41247 Words   |  165 PagesBanking Chapter 2 - Organization, Management, Administration Of Banks Chapter 3 - Deposit Functions Of Banks Chapter 4 - Investments, Loans and Other Bank Functions Chapter 5 - Prohibited Transactions and Cessation Of Banking Business Chapter 6 - Foreign Banks and Trust Operations MIDTERM COVERAGE: Chapter 1 - 6 Chapter 7 - The Banko Sentral ng Pilipinas Chapter 8- Currency, Monetary Stabilization and Functions of BSP Chapter 9 - Unclaimed Balances and Trust Receipts Chapter 10 - Deposit InsuranceRead MoreFor Against by L.G. Alexander31987 Words   |  128 Pagesto the needs of his class. The book contains material which can be used for routine drill work with an unresponsive class, or conversely, the teacher may use it as a source book for ideas and vocabulary with a highly responsive class. The basic aim behind the book is to enable the teacher to predict, to a certain extent, the course of each lesson and to ensure that it will be suited to the requirements of his students. More specifically, the book provides material which can be used for the following:Read MoreImplications of Cultural Communication in Business13955 Words   |  56 Pagesis in â€Å"culture shock† that we experience what the culture of a society has created, when we are not among our own kind and things happen differently.† By analyzing and studying diverse cultures, managers can be capable of understanding the reasons behind business partner‟s actions and try to find ways to adjust communication to make it more efficient. For one thing, differences in business communication styles in various cultures can be demonstrated through the approach Asians and Europeans take whenRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesnew agricultural lands, particularly within European Russia, where Czarist and Soviet censuses showed significant movement.33 But the bulk of these moves were to more urban, commercialized, or industrial regions than the ones the migrants left behind. Ten million Italians crossed the Alps—a number slightly higher than those who crossed the Atlantic—and 2 million more moved north from the peninsula’s Mezzogiorno to the industrial Piedmont and Lombardy. Two million Irish moved to England, andRead MoreArticle: Performance Appraisal and Performance Management35812 Words   |  144 Pagescompany because of diverse benefits and flexible environment. Leaving the job ratio is zero due to motivational factors, environment and career development. We come to point through literature and analysis that here are numerous opportunities for foreign investors in Pakistan especially in the engineering‚ power‚ horticulture and manufacturing sectors. No doubt, enormous MNCs settle their businesses in Pakistan and now become leader of market for example Unilever, PTC, Proctor Gamble, Nestle, ToyotaRead MoreAnnotated Bibliography: Plagiarism39529 Words   |  158 Pagesmisunderstanding (McCormick, 1989). Clarke (2006) likens plagiarism to pornography: you know it when you see it. Hoffer (in Bartlett and Smallwood, 2004) compares plagiarism to cockroaches: for every one you see on the kitchen floor there are a hundred behind the stove. Irrespective of the interpretation, attribution (or lack thereof) remains the central issue (Ebert, 2010). Approaches for dealing with plagiarism also vary, from condemnation to toleration, accommodation and implicit acceptance (ChinaGeeksRead MoreOrganisational Theory230255 Words   |  922 Pagesexplaining and understanding the diverse nature of organization theory Mapping some aspects of organization theory’s diversity Positivist protagonists: the truth is out there, and we can objectively know it Philosophical disputes around the role of the subjective in science Epistemological and ontolological disputes: how can we ever know the ‘truth’ and is there an ‘out there’? A few words of warning about the term postmodernism Overview of the structure and rationale of the book Chapter summaries Chapter

John Locke Second Treatise of Civil Government Essay

John Locke was born on August 29, 1632, into a middle class family during late Renaissance England. Locke started his studies at Christ Church in Oxford. He then went into medical studies and received a medical license, which he practiced under Anthony Cooper. They became friends, and when Cooper became Earl of Shaftesbury, Locke was able to hold minor government jobs and became involved in politics. Shaftesbury steered Locke towards the views of a government whose law was fair to all, and all were under the law. In 1679, Shaftesbury was tried for treason against James, Duke of York, who would later become King James II. Shaftesbury had tried to prevent Jamess right of succession, so he fled to Holland, and Locke followed. Locke†¦show more content†¦If a person commits a crime, the people have a right to punish him. If one man kills another mans sheep, then the people have the right to kill one of his sheep, without commiting a crime.Lockes theories of government greatly oppose those of Thomas Hobbes, a political philospher who believes in a government headed by an absolute monarch, who has complete control over the entire society. Hobbes says that man is evil, so it is better to give up power to one individual, so that the evil in the society is limited. Locke feels that this system of government is lacking in that the ruler has all control, and may not be stopped in abuses of power, which Locke fears. Humans beings decide to form a society out of the state of nature because there must be unity among men in order to protect one another, and so that they may punish offenders of the justice. Men do this under the rule of an indivdual who is selected by the people, and to whom the people give up some of their personal rights.Though humans give up certain rights to the chosen authoriy, they are entitled to certain rights reserved to them alone, which they hold within the society. All members of the society should be equal under the law of justice, and that no man is better than another, since all men are created equal, and all are equal before the laws of nature. The law of nature states that people attain property through the labour they do.The ruler or authority over a society should be an indivdualShow MoreRelatedJohn Locke s The Seco nd Treatise Of Civil Government977 Words   |  4 PagesMadeline Boche Dr. Thorn Philosophy 1301.040 24 March 2017 John Locke’s The Second Treatise of Civil Government In John Locke’s The Second Treatise of Civil Government, Locke discusses what the moral state of nature is and rejects the idea of a â€Å"divine right of kings.† John Locke was a product of the best schools in England and had a heavy impact on Western thought through his writings. As a Christ Church graduate, Locke largely discusses in his writings the state of nature, the concept of naturalRead MoreJohn Locke: Second Treatise of Civil Government Essay900 Words   |  4 PagesCivil Government and Locke The Second Treatise of Government provides Lockes theorizes the individual rights and involvement with the government; he categorizes them in two areas -- natural rights theory and social contract. 1.Natural state; rights which human beings are to have before government comes into being. 2.Social contact; when conditions in natural state are unsatisfactory, and theres need to develop society into functioning of central government. Political Power and NaturalRead MoreAnalysis and Historical Context from Second Treatise of Civil Government by John Locke1152 Words   |  5 PagesCOMMENTARY OF ‘SECOND TREATISE OF CIVIL GOVERNMENT’: The previous fragment we’ve read belongs to the work of John Locke, ‘Second Treatise of Civil Government’, who published it anonymously in 1689. It is a work of political philosophy, in which Locke talks about civil society, natural rights and separation of powers. Locke was one of the first empirical philosophers and he believed that the human being was born with no knowledge, and that experience and observation were the base of all human wisdomRead MoreThe Enlightenment Theory Of John Locke1627 Words   |  7 PagesEnlightenment theory philosophies of John Locke offered a future that could drastically change government, economic and social ideals. Thomas Jefferson borrowed liberally from the enlightenment theory from John Locke, specifically focusing on Locks theories of the equality of men, natural rights, and that people should have a say on how the government treated people. Jefferson created a draft document created a bold experiment, America. The enlighten ment philosophy of John Locke theorized that that men wereRead MoreJohn Locke: Founding Father of Modern Era Liberalism1444 Words   |  6 PagesJean-Jacques Rousseau, and John Locke are all great thinkers who were greatly influential in forming philosophies that would affect the future of politics. By analyzing each philosopher’s ideology, we can identify which thinker’s theory reflected modern era liberalism the most. For this paper I will be arguing that, John Locke provides a more compelling framework of modern era liberalism because of his perception of the state of nature, the social contract and the function of government. Before explainingRead MoreThe State Of Nature And Government1315 Words   |  6 PagesTHE STATE OF NATURE AND GOVERNMENT Chloe Holmeshaw BF190 Dr. Charles Wells October 11, 2015 â€Æ' The State of Nature and Government The State of Nature and governing in â€Å"The State of Nature† are two subject that Hobbes and Locke both discuss in their book. The enlightenment period was a time of Learning, new inventions, new theories, and new government. Two prominent figures that became known during the enlightenment were Thomas Hobbes (1588-1674) and John Locke (1632-1704). These enlightenmentRead MoreJohn Locke : An Influential Philosopher845 Words   |  4 PagesJohn Locke was perhaps one of the most influential political philosophers of the modern period. In the Second Treatise of Government, John Locke discusses the move from a state of nature and perfect freedom to a then governed society in which authority is given to a legislative and executive power. His major ideas included liberalism and capitalism, state of nature, state of war and the desire to protect one’s property. In his Second Treatise on Government Locke focus’ on liberalism capitalismRead MoreJohn Locke And Edmund Burke s Political Rebellion929 Words   |  4 PagesBoth John Locke and Edmund Burke support political rebellion under specific circumstances. What differentiates these two political theorists in their discussions of revolution? Please make reference to both Second Treatise of Government and Reflections on the Revolution in France when answering this question. Cite the texts and be specific. Many philosophers and theorists have spoken on the value, or lack thereof, of revolution. In Second Treatise of Government, John Locke builds the concept ofRead MoreJohn Locke and Thomas Hobbes Essay1077 Words   |  5 PagesJohn Locke and Thomas Hobbes both believe that men are equal in the state of nature, but their individual opinions about equality lead them to propose fundamentally different methods of proper civil governance. Locke argues that the correct form of civil government should be concerned with the common good of the people, and defend the citizenry’s rights to life, health, liberty, and personal possessions. Hobbes argues that the proper form of civil government must have an overarching ruler governing

Figurative Language Essays - 1135 Words

Figurative Language and Imagery ENG 340 Creative Writing Whenever you describe something by comparing it with something else, you are using figurative language. Figurative language is the use of language to describe something by comparing it to something else. It serves many linguistic purposes. It allows people to express abstract thoughts. It creates tone and communicates emotional content. The ability to use figurative language in writing can make a poem or story more enjoyable for the reader. Figurative language is taking words beyond their literal meaning and can come in many different forms, all to create a vivid picture of the written word. There are many ways to incorporate figurative language into writing, some of which†¦show more content†¦In the line â€Å"Loose girdle of soft rain†, from â€Å"My Grandmother’s Love Letters†, the rain is compared to a loose belt, which is a clear example of Personification and much easier to understand. Creating imagery for the reader helps to entertain, provoke thought or help the reader escape to another reality. Sometimes it can even be silly such as the repetition of the same initial letter, sound, or group of sounds in a series of words. This usage of figurative language is called Alliteration and includes tongue twisters such as â€Å"She sells seashells by the seashore†. Many writers will use words that describe or imitate a natural sound or the sound made by an object to create imagery within the writing. This is called Onomatopoeia, and although it is a big word that is hard to pronounce, it is the use of small words such as snap, crackle, pop, buzz and creaked that help bring a story or poem to life. Another form of imagery that is used quite often is Hyperbole. This is the use of statements that are so dramatic and exaggerated that a person would not believe the statement is true. â€Å"I was so hungry that not only did I eat my dinner, I ate the plate and silverware too.† A synecdoche is a form of imagery th at substitutes a whole object with one aspect of that object. It may also be used toShow MoreRelatedFigurative Language And The Language1305 Words   |  6 Pagesphenomena, one of which is figurative language. It is a person’s way to saturate the mind with profound thoughts centered around its meaning. It has an interesting background, covers a wide array of literary devices, is applied within different types of writing, and people employ these devices within their daily language. Figurative language is a constructive way to communicate ideas using expressions, unlike its opposite idea which is literal interpretations. â€Å"Figurative language, in comparison, usesRead MoreFigurative Language Versus Literal Language1545 Words   |  7 PagesEnglish language is known as being one of the most difficult languages to learn. There are many reasons for this, a major factor being the use of figurative language. Since the English language is packed with figures of speech is can be very confusing to truly comprehend what someone is trying to get across. This doesn’t just go for the new comers to the English language but also to native English speakers. Throughout this paper I will define and give examples for ten different types of figurative languageRead MoreFigurative Language854 Words   |  3 Pagesï » ¿Figurative Language Introduction Figurative language is used to create a special effect or feeling. It is characterized by figures of speech, language that compares, exaggerates, or means something other than what it first appears to mean. A figure of speech is a literary device used to create a special effect or feeling by making some type of interesting or creative comparison. This paper will define and give examples of ten types of figurative language. Types of Figurative Language AnRead More Use of Figurative Language in Daddy by Sylvia Plath Essay1203 Words   |  5 PagesThe figurative language in the poem â€Å"Daddy† by Sylvia Plath can be used to discover a deeper significant of the poem. By using figurative language throughout the poem such as symbolism, imagery, and wordplay, Plath reveals hidden messages about her relationship with her father. Plath uses symbols of Nazis, vampires, size, and communication to help reveal a message about her dad. In Plath’s poem she frequently uses figurative language about Nazis and the Holocaust. Plath depicts herself asRead MoreFigurative and Literal Language1866 Words   |  7 Pagesï » ¿ Figurative Literal Language Literal language is important because there are instances where its precision and clarity are necessary to understanding a person or a situation. Figurative language additionally has its place as literal language may not do the situation justice in the magnitude or impact of the expression. Especially in times where people from different backgrounds are conversing, figurative language may serve as a common ground for understanding, but at the same time figurativeRead MoreThe Abstract Of Figurative Language Essay1674 Words   |  7 Pagesgeneralizations of poetry, and not all poems are pragmatic nonsense so I must clarify. When I speak of poetry and art, I am speaking specifically about the figurative language used within them--language that disallows its readers to create internal representations. Going by representational theory, and a modernist approach, figurative language in poetry would fail to be perceived and would not present its â€Å"unique truth,† and thus be â€Å"bad art.† The representational theory states that for every uniqueRead MoreHangman Figurative Language907 Words   |  4 Pagesare present at the event, but choose to not take part in it. They often feel remorse for the sufferer, yet would not lend a hand in fear of becoming one. In â€Å"The Hangman†, a narrative poem by Maurice Ogden, and Eve Bunting’s â€Å"Terrible Things†,figurative language is used to emphasize the significance of bystanders. These literary devices help develop several cruel yet irrefutable themes. In summary, Maurice Ogden’s poem tells the tale of a Hangman who methodically terminates an entire town withoutRead MoreBraveheart Figurative Language1522 Words   |  7 Pages Wu 1 Raymond Wu Instructor: Ian Patrick Cresswell English 100 – 03 22 March 2016 MLA Braveheart Speech: In-depth Analysis Regarding Figurative Language Braveheart is a historical drama epic film from 1995. The film was nominated for ten Academy Awards and won five. The film is non-fictional and depicts the events of William Wallace, a Scottish hero who led the Scots during the First War of Scottish Independence against England. However, despite the historical inaccuracies cited by criticsRead MoreFigurative Language In Literary Texts997 Words   |  4 Pagesparticular, poetry, can evade translation through their culture-specific and figurative language, as well as language origin. It will also explain how other texts, particularly non-fiction, lend themselves more easily to translation due to the literalness they contain, enabling the original to be brought over to a new language more or less word-for-word. This essay will argue that, whilst the use of figurative language in literary texts is more resistant to translation, the use of a suitable translatorRead MoreFigurative Language in Romeo and Juliet1470 Words   |  6 PagesM arder----------------- Language corresponds to countless appellations, as the expresser of thought and ultimate origin of philosophy, influencing the world of knowledge with its astonishing qualities. The very essence of cooperation and communication relies eternally on the inspired art of language, without which any possible human development could occur. Furthermore, the perception of verbal communication splits between two realms, reality and literature, constituting two linguistic variations, figurative and literal

Skin Care Segmentation free essay sample

Introduction and Definition When it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price, Place, Promotion) – maybe extended by three more Ps for marketing services (People, Processes, Physical Evidence). Market segmentation and the identification of target markets, however, are an important element of each marketing strategy. They are the basis for determining any particular marketing mix. Literature suggests the following steps: [pic] Adapted from Kotler and Doyle The importance of market segmentation results from the fact that the buyers of a product or a service are no homogenous group. Actually, every buyer has individual needs, preferences, resources and behaviors. Since it is virtually impossible to cater for every customer’s individual characteristics, marketers group customers to market segments by variables they have in common. These common characteristics allow developing a standardized marketing mix for all customers in this segment. Definition: | |Market segmentation is the segmentation of markets into homogenous groups of customers, each of them reacting differently to promotion, | |communication, pricing and other variables of the marketing mix. Market segments should be formed in that way that differences between | |buyers within each segment are as small as possible. Thus, every segment can be addressed with an individually targeted marketing mix. | In this context, the elements of the loyalty ladder model could be used as segmentation variables: Marketers have to choose those variables that are relevant for segmenting the market for a particular product. The basic rule is to focus on a limited number of important variables. To segment the market into too many small, slightly distinct segments would require splitting up the marketing budget into too many ineffective chunks. Such varied marketing activities in the diverse segments could confuse customers and would lead to cannibalization effects. Kotler mentions five criteria for an effective segmentation: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Measurable: It has to be possible to determine the values of the variables used for segmentation with justifiable efforts. This is important especially for demographic and geographic variables. For an organization with direct sales (without intermediaries), the own customer database could deliver valuable information on buying behavior (frequency, volume, product groups, mode of payment etc). †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Relevant: The size and profit potential of a market segment have to be large enough to economically justify separate marketing activities for this segment. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Accessible: The segment has to be accessible and servable for the organization. That means, for instance, that there are target-group specific advertising media, as magazines or websites the target audience likes to use.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Distinguishable: The market segments have to be that diverse that they show different reactions to different marketing mixes. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Feasible: It has to be possible to approach each segment with a particular marketing prog ram and to draw advantages from that. Reasons for Market Segmentation As already stated, segmentation is the basis for developing targeted and effective marketing plans. Furthermore, analysis of market segments enables decisions about intensity of marketing activities in particular segments. A segment-orientated marketing approach generally offers a range of advantages for both, businesses and customers. Better serving customers needs and wants It is possible to satisfy a variety of customer needs with a limited product range by using different forms, bundles, incentives and promotional activities. The computer manufacturer Dell, for instance, does not organize its website by product groups (desktops, notebooks, servers, printers etc), but by customer groups (privates, small businesses, large businesses, public/state organizations). They offer the same products to all customer groups. Nevertheless, they suggest product bundles and supporting services that are individually tailored for the needs of each particular group. As an example, Dell offers to take on all IT-administration for companies. This service provides a huge potential for savings for corporate customers. However, it would be absolutely useless for private customers. Thus, segment-specific product bundles increase chances for cross selling. Higher Profits It is often difficult to increase prices for the whole market. Nevertheless, it is possible to develop premium segments in which customers accept a higher price level. Such segments could be distinguished from the mass market by features like additional services, exclusive points of sale, product variations and the like. A typical segment-based price variation is by region. The generally higher price level in big cities is evidence for this. When differentiating prices by segments, organizations have to take care that there is no chance for cannibalization between high-priced products with high margins and budget offers in different segments. This risk is the higher, the less distinguished the segments are. Opportunities for Growth Targeted marketing plans for particular segments allow to individually approach customer groups that otherwise would look out for specialized niche players. By segmenting markets, organizations can create their own ‘niche products’ and thus attract additional customer groups. Moreover, a segmentation strategy that is based on customer loyalty (see loyalty ladder model) offers the chance to attract new customers with starter products and to move these customers on to premium products. Sustainable customer relationships in all phases of customer life cycle Customers change their preferences and patterns of behavior over time. Organizations that serve different segments along a customer’s life cycle can guide their customers from stage to stage by always offering them a special solution for their particular needs. For example, many car manufacturers offer a product range that caters for the needs of all phases of a customer life cycle: first car for early twens, fun-car for young professionals, family car for young families, etc. Skin care cosmetics brands often offer special series for babies, teens, normal skin, and elder skin. Targeted communication It is necessary to communicate in a segment-specific way even if product features and brand identity are identical in all market segments. Such a targeted communications allows to stress those criteria that are most relevant for each particular segment (e. g. price vs. reliability vs. prestige). Stimulating Innovation An undifferentiated marketing strategy that targets at all customers in the total market necessarily reduces customers’ preferences to the smallest common basis. Segmentations provides information about smaller units in the total market that share particular needs. Only the identification of these needs enables a planned development of new or improved products that better meet the wishes of these customer groups. If a product meets and exceeds a customer’s expectations by adding superior value, the customers normally is willing to pay a higher price for that product. Thus, profit margins and profitability of the innovating organizations increase. Higher Market Shares In contrast to an undifferentiated marketing strategy, segmentation supports the development of niche strategies. Thus marketing activities can be targeted at highly attractive market segments in the beginning. Market leadership in selected segments improves the competitive position of the whole organization in its relationship with suppliers, channel partners and customers. It strengthens the brand and ensures profitability. On that basis, organizations have better chances to increase their market shares in the overall market. Summarizing all these advantages, the need for market segmentation is closely related to strategic decisions:    |Market segmentation is the basis for customer orientation and differentiation. | It is well known that suppliers in mass markets mostly compete on price. Demand for those products that are clearly differentiated from competition and that offer a particular value to customers do has a lower price elasticity; hence, only those products can sustain a higher price level and higher margins. The precondition for providing such value added is detailed knowledge about customers’ preferences. These preferences will probably diverse in the total market, but fairly homogenous within distinguishable segments. Focus on attractive market segments is of special relevance in our fast moving times of Internet economy. Kalakota and Whinston[1]  say in their law of differentiation: |As the blurring of distinctions among firms increases in electronic markets, survival requires identifying your unique role in the | |marketplace in terms of value to the customer. | Following that, Kalakota and Whinston perceive segmentation as the basis for offering superior value to particular customer groups and thus for developing a stable and profitable market position

Business and Management Accounting Information System

Question: Describe about the Business and Management for Accounting Information System. Answer: Accounting information system is an important system of an organization that plays vital role in accumulating and recording fiscal and accounting data and information and processing the data for generating requisite reports that are useful in effective decision making on behalf of the organization. At present an accounting information system is referred to the computerized accounting system, where apt accounting software help in tracking the accounting activities of the organization with the help of the resources from information technology[1]. There are some useful features should be in a proficient accounting information system, such as completeness, accuracy, clarity or under stability, security, timely, reliability, verifiability, comparability etc. The accounting information system of the ABC Pty Ltd may be used by the proprietor James Garfield and the employees of the ABC Pty Ltd. They are the internal users of the accounting system of the company. The proprietor James Garfield uses this system to track his profit and loss from the business and the employees can assess their performance by the accounting system. Besides this, the suppliers of the company may use the accounting system by the company. They can assess their payment information from the accounting information system of the ABC Pty Ltd company. The accountant of the company ABC Pty Ltd is hugely involved in designing the accounting information system as the accountant knows best the requirement of accounting for the company thus, the accounting system design must be conducted on the basis of the advice given by the accountant of the company. Besides this, the system is mainly used by the accountant for the purpose of keeping record of the financial events of the company and reporting the useful information to the users thus, it should be designed in supervision of the accountant of the company[2]. The company ABC Pty Ltd purchases their products from the suppliers on cash on delivery terms thus, when the company purchases the company do transact. The company does sale in both cash and credit, so the sale transaction would be either cash sale transaction or credit sales transaction. The services transaction is cash services transaction as the customers pay the services man at the time of delivery services. In order to take a decision on appropriate accounting system for the company ABC Pty Ltd the two accounting software are selected one is Intuit QuickBooks and another is MYOB. The two accounting software are widely use in Australia for the purpose of maintaining the accounting of the business organization. Both the accounting software have wide range of features that help in keeping track of the financial activities of the organization as well as these provide adequate security to the system. The price of Intuit QuickBooks is primary reason for the selection of the accounting software[3]. The accounting software charges maximum of $21/months for its premier version. The software provides unlimited invoices, and strong security features. In addition the software provides free trial of 30 days. MYOB is important software that can be used in online and offline. ATO certified solution are provided in this software it has several great feature and strong security make it most favorite accounting software in Australia. The accounting information system used by the company must have minimum security system in order to maintain the integrity of the system the system should have the features of compliance, risk assessment and treatment, security policy and planning, security framework and efficient asset management. Information access control should be there in order to protect system integrity of the accounting information system. The management is responsible of the activity of the company in order to determine the users needs, system specification and legislative needs. The management is responsible to decide what the information need of the company and as per the accounting information requirement the company selects the accounting system. The legislative need should be assess for the business and accounting need. The AASB provide the guidelines for the companies in Australia to maintain the accounting information system and the company must obey the rules of AASB. The cost benefit analysis that can be conducted by the company are as follows: Listing all the programs/project Listing details of the stakeholders Measurement of all the cost elements Estimating the outcome of benefits and cost Applying discount rate Performing discount rates The cost benefit analysis will help to analyze the cost of the company and viability of the new AIS system. In order to test the sales system of a company for accuracy and reliability the auditors mainly check the amount of sales with accounts receivable that provide the accurate idea of the individual transaction done by the company. From the sales ledger the information about the sale transaction can be gathered. The most important step to protect the data and information from loss is to back up regularly. The information technology department should set high security level. Set permission on the files and folders will protect data from external threats. The documents should be protected with password and use of encryption will help to lock down the contents of the disk drive. The company should also focus on cloud storage to back up the data[4]. The noncurrent assets are properly maintained, adequately secured and correctly recorded. The acquisition and disposals of the non current assets are authorized appropriately. The financial statements are prepared to show the fair value of the assets which helps to provide significant information to the users of the financial statements. The non current assets are depreciated appropriately and written down. The accounting information system can be implemented with the help of employees, suppliers and customers. It should be communicated to the stakeholders that it will help to increase accuracy, reliability and efficiency. The system will help to track purchase orders, sales orders, cash received, payments and due amounts. The users of the system will be benefited from the use of the system. The implementation of MYOB will help to increase accuracy and efficiency as well as keeping data from existing system. The software should be installed and registered it online. The company has to create profile and set parameters. All the transactions should be imported and historical balances. The security permissions and access need to be set by the company[5]. The sales department should record all the purchase and sales order. With the help of accounting system, sales receipt should be generated and giving to the customers. The flow of communication is very much important within the organization and the customers will be communicated in written about all the details of the products and services. The sales department should prepare invoices, bills, receipts and notes showing all the details of sales process. The company James Gaefield has pay tax on the income earned by the company during a specific period of time. The company sales its products on credit which is considered as liabilities and should be accounted as account receivable. The increase in liabilities imposes negative impact on the performance of an organization. The company has to follow rules and regulations implemented by the government while paying tax amount[6]. The sales process includes receipt of cash, generating cash receipt and recording transaction in the account information software. The transactions are recorded in journals such as sales, cash receipt and credit transactions. The accounting software will automatically calculate the values of trial balance, sales order, cash balance, bank balance, debtors balance and financial statements. The transactions are recorded in the sales journal showing all the details. The numerical data are entered into the accounting information system to keep the record of the transactions. Cash receipt or credit sales receipt are generated by the accounting information system that to be provided to the customers. The sales process should include all the details of the transaction. The documentation processes are as follows: Details of the customer Details of the product and services Warranty of the product Cash receipt Details of credit transaction Recording all the transactions The accounting information system helps to record, store and classify the financial transactions. It helps to increase the efficiency of the business performance. It increases the speed of the processing tasks. The financial statements of the company can be prepared easily showing all the details of the transactions during a specific period of time. It provides an advance storage system that can be accessed any time and collecting information from it. All the financial transactions are recorded in the accounting information system. The system documentation can be made easily accessible to the users by providing adequate training to them. The users of the system should be provided with all the details of the system and easy way to enter data. The terms and transactions should be explained to them as well as input, output and processing details. The recording of financial transactions is very much important for ABC Pty Limited. The records that need to be maintained by ABC Pty Ltd are as follows: Details of wholesale industry Details of the customers Inventory details Details of the employees Purchase order Sales order Cash receipt Cash payment Assets Liabilities Revenue References Davies, Paul A,Information Technology(Oxford University Press, 2008) Holton, R. J,Global Finance(Routledge, 2012) Paramasivan, C and T Subramanian,Financial Management(New Age International (P) Ltd., Publishers, 2009) Romney, Marshall B and Paul John Steinbart,Accounting Information Systems(Pearson Prentice Hall, 2006) Spiceland, J. David, James F Sepe and Mark Nelson,Intermediate Accounting(McGraw-Hill Irwin, 2011) Stittle, John and Bob Wearing,Financial Accounting(SAGE Publications, 2008)